The drive to convert Internet shopping baskets to closed sales has always been a challenge. It used to be that someone could pick up the telephone and talk to an agent. In the new world of online chat assistance all support can be delivered through the chat window, including payments. This is both a great support cost reduction and cart conversion tool.
However, everything took a new turn this week when it was announced in SC MEDIA and other publications that major retailers like Best Buy, Delta, and Sears suffered a data breach through their customer chat support tools. Even though this was a small scale event, it reinforces the need to secure all payment channels with secure solutions.
Using a proven secure ecommerce iFrame integration allows merchants the ability to address customer questions and combat abandoned shopping carts in a secure manner that protects both the merchants and their customers’ data. Merchant Link has been a leader in securing payments for over twenty five years. If you are interested in learning more about our secure Customer Chat Support offering, please contact us at email@example.com.